For more than a decade, G+A has helped direct PR and marketing efforts for the National Eating Disorders Association (NEDA), establishing NEDA as the leading U.S. non-profit organization supporting individuals and families affected by eating disorders and making them the go-to resource for media.
G+A’s work has supported the launch or expansion of numerous innovative and ground-breaking programs, including the non-profit’s annual NEDAwareness campaign; working with NEDA ambassadors like Paula Abdul and model Emme; growing NEDA’s Helpline, which now serves in 14 languages; the launches of its Navigators mentoring program, Loss Support Network and interactive website for U.S. teens, Proud2BMe.org; an ever-growing, annual, national conference; nearly 80 NEDA Walk fundraisers across the country each year; the announcement of high-profile sponsorships and alliances; expansion of its STAR program, to include federal advocacy through NEDA’s Action Center; and successful public media advocacy campaigns.
In 2017, G+A joined the team supporting Easterseals Southern California (ESSC), which provides frontline services to 10,000+ people with developmental disabilities or other special needs in Los Angeles, Orange, San Diego, Imperial, Kern, San Bernardino, Riverside and Ventura counties. G+A helps ESSC publicize a broad array of events and programs in communities across a land mass of more than 50,000 miles.
Music Mends Minds (MMM) seeks to improve the lives of patients with dementia, and other neurological diseases through the healing power of music—now an area of scientific inquiry that some medical researchers consider the “new frontier” for treatment—and MMM is at the forefront of this organic movement.
Founded by Carol Rosenstein when she saw the positive effect music had on her husband, Irwin, this innovative nonprofit fosters the development of therapeutic bands, launching The 5th Dementia in 2014.
Today, MMM is spreading the word through media coverage and new groups are being formed in communities across the nation and in other countries by people who have been inspired by their story.
In 2016, as an outgrowth of Greenleaf’s broad-based work in the philanthropic arena, she was invited to sit on the executive board of Women In Film Los Angeles’ all-volunteer PSA production program, which creates two to four professionally produced spots each year—from concept through production, editing and distribution (at an estimated value of up to $200,000 each)—for women/child-centric charities and at no cost to the organization. To date, the program has assisted 100+ area charities.
Also as part of the production program’s social good initiatives, G+A helped launch an original, provocative, new, digital series and social media campaign, Flip the Script, which aims to open an irreverently fresh dialog about gender parity in Hollywood.
Access Books refurbishes the libraries of California’s most impoverished elementary schools in our cities’ most underserved communities. At least 90% of the children served by the non-profit live in poverty and many have never owned a book.
G+A/SC-PR has secured coverage in high-profile English- and Spanish-language media on both a regional and national level; helped founder Rebecca Constantino earn national recognition as a CNN Heroes; and assisted the charity in winning a grant for a PSA (valued at up to $200,000), which the agency also helped produce and place.
Postpartum depression is the most common, yet most under-diagnosed, obstetrical complication in the country, with up to 20% of the approximately 4 million U.S. women who give birth each year affected by a maternal mental health disorder. Yet most doctors don’t screen and only about 15% of those 800,000 women will get the help they need.
G+A supports the Los Angeles-headquartered National Coalition for Maternal Mental Health—an affiliation of nine prominent activist groups across the country—to raise awareness with traditional and social media campaigns; through its annual Maternal Mental Health Awareness Week campaign in May; and in support of advocacy efforts in Sacramento and our nation’s Capital.
In February 2013, G+A, in conjunction with Social Change PR + Marketing (SC-PR), launched the Los Angeles Regional Food Bank’s (LARFB) year-long observation of its 40th anniversary —and more than 1 billion pounds of food served—with a press conference at Los Angeles City Hall and a LARFB Alleviate Hunger Day proclamation by City Councilman Tom LaBonge.
G+A/SC-PR continued to promote the Food Bank’s ongoing fundraising and awareness campaigns and other highlights of the agency’s work on the non-profit’s behalf include securing a grant for its first PSA campaign (a $150-200,000 value) and arranging network television and in-theatre/on-screen placement; launching a successful Giving Tuesday campaign (raising $15,000 its first year in one day); and conceptualizing and arranging a spirited USC vs. UCLA charitable “competition” to benefit the Food Bank, Tackle Hunger.
As part of that campaign, G+A/SC-PR enlisted celebrity support from USC alum Timothy Olyphant (Justified, Deadwood) and UCLA alum Will Forte (The Last Man on Earth, Saturday Night Live) and oversaw production of a PSA for the event and social media/PR outreach. The campaign garnered nearly 1 million consumer impressions as a result of coverage by such media outlets as KABC-TV News, Los Angeles magazine and Los Angeles Daily News, as well as the airing of the PSA on the coliseum’s jumbotron ($20,000 value). Two “generic” PSA spots and social media assets were also produced for use throughout the year, maximizing production costs.
L.A. Food Bank PSA - Produced by G+A/SC-PR, click here
G+A has worked extensively with prominent Burbank business leaders and city officials while representing the Burbank Community YMCA, launching a year-long PR and marketing campaign to observe the Y’s 90th anniversary in 2014. In addition to increasing the non-profit’s visibility within the community—helping drive a 5% increase in membership—G+A/SC-PR also planned and oversaw a fundraising gala to culminate the milestone celebration. Raising more than $30,000, the event at Nickelodeon Animation Studio was attended by a who’s who of the Burbank business community, as well as Burbank Mayor Dr. David Gordon, California State Congressman Adam Schiff, California Assemblyman Mike Gatto and Field Representative for Congressman Brad Sherman, Matthew Vallecilla, among other luminaries.
On behalf of the YMCA of Glendale, G+A/SC-PR was retained to manage the internal and external communications surrounding a $30 million city construction project on Y property. Working with the office of Glendale Mayor Zareh Sinanyan, Glendale City Council and City of Glendale Housing Authority, G+A/SC-PR spearheaded the announcement of the Glendale Arts Colony affordable housing project, as well as a multi-phase, $5 million remodel of the YMCA facilities; a nationally mandated rebranding; and the launch of a gala fundraiser.
For several years, G+A has supported the cast of General Hospital’s annual “Fan Build Day” and Hollywood for Habitat for Humanity to help construct a home for a local family, as well as raise donations for Habitat for Humanity of Greater Los Angeles. The annual effort has garnered both local and national media coverage. Pictured are cast members with the 2015 beneficiary.
From the CaliforniaGirl Series’ Beach Babe Bicycling Classic in Long Beach and Princess Promenade Bike Festival in Sacramento to the Burbank Community YMCA’s annual Thanksgiving Day Turkey Trot, attended by 2,500 people each year, G+A knows how to promote community events benefitting charitable organizations and causes.
In 2011, G+A worked with the Global Alliance for Improved Nutrition (GAIN) – created in 2002 at a special session of the United Nations General Assembly on Children, which is driven by the vision of a world without malnutrition – to launch its Future Fortified campaign during the annual meeting of the Clinton Global Initiative in New York City. GAIN supports public and private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier.
From 2000-2007, G+A helped manage the General Motors/United Auto Workers’ national sponsorship of the Make-A-Wish Foundation of America, which was the largest in its history at the time. The sponsorship and CSR campaign generated widespread awareness, for both the charity and GM-UAW, raising in excess of $27 million, enough to grant 10,000+ wishes in communities across the country for children battling life-threatening illnesses.
As part of that sponsorship, G+A helped develop and direct fundraising programs and spearheaded public relations and marketing for community-based efforts and wish grantings, as well as national opportunities and initiatives, such as the Chevrolet Torch Relay leading up to the 2002 Winter Olympics in Salt Lake City.
G+A also oversaw PR and marketing/promotional activities for several years of General Motors/Women In Film (WIF) sponsorship. As part of that alliance, the agency helped support and promote the GM-sponsored Crystal+Lucy Awards, held by WIF each year in Beverly Hills and attended by a who’s who of Hollywood’s female elite from both behind and in front of the camera; and the Latina Filmmaker’s Grant, reaching out to garner submissions and media coverage and mounting a bilingual campaign.
In 2006, G+A publicized the high-profile wish of Make-A-Wish kid Allan Robinson, 17, from Philadelphia, who hoped to be a car designer one day and wished to show his designs to engineers at General Motors. The talented youth and his wish received prominent media coverage in both Alan’s hometown and Detroit and was later elevated to national prominence when G+A arranged for the boy to receive a car during a “Christmas in July” segment on the Today Show, shining a spotlight not only on Make-A-Wish in the lengthy segment, but the new GM car model being launched by Pontiac.
G+A continued to represent Make-A-Wish on high-profile, national fundraising efforts and, in 2009, assisted with Royal Caribbean International’s launch of the muchballyhooed Oasis of the Seas – touted as the world’s largest and most revolutionary cruise ship. In that role, G+A helped plan and manage a nationally promoted, star-studded “charity sail,” benefiting the charitable cause. On board, some granting children’s wishes, were basketball legend Michael Jordan, Grammy Award-winning songstress Gloria Estefan, Olympic figure skating champion Michelle Kwan, Dancing With the Stars’ Karina Smirnoff, High School Musical’s Corbin Bleu and other high-profile celebrities.