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Entertainment Highlights

With a focus on the promotion of quality independent films and other entertainment programming and platforms, G+A tailors campaigns to each project, shepherding releases through film festival and/or theatrical distribution and all subsidiary markets—maximizing synergies and budget across platforms—including television/cable, OTT, VOD, digital download and DVD/Blu-ray.

James Cameron and Quentin Tarantino

Greenleaf has spearheaded or helped guide campaigns for the promotion of a wide range of feature films, from studio ventures like Aliens (Director James Cameron, Sigourney Weaver), War of the Roses (Danny DeVito, Michael Douglas, Kathleen Turner), The Fly (Director David Cronenberg, Jeff Goldblum, Geena Davis), The Terminator and Terminator 2: Judgment Day (James Cameron, Arnold Schwarzenegger, Bill Paxton), Total Recall (Director Paul Verhoeven, Arnold Schwarzenegger, Sharon Stone) and Basic Instinct (Paul Verhoeven, Michael Douglas, Sharon Stone) to small, independent releases such as Viktor (Gérard Depardieu, Elizabeth Hurley), Live at the Foxes Den (Twilight’s Jackson Rathbone, Elliott Gould, Brian Doyle-Murray) and A Warrior’s Heart (Kellan Lutz and Ashley Greene of Twilight fame and Glee’s Chord Overstreet).

In 1992, Greenleaf introduced a then-unknown Quentin Tarantino at the Sundance Film Festival and oversaw the subsequent theatrical campaign for his premiere film, Reservoir Dogs.

Kodak

In 2016, G+A was retained to provide PR, marketing and social media services to the Motion Picture and Entertainment, Consumer and Film Division of the Eastman Kodak Company. In that capacity, G+A has helped manage outreach to U.S. and international film trade/consumer media and bloggers; industry association communications; and dialogues with universities offering accredited film courses—as well as internal, consumer-facing communications vehicles—to promote the company’s interests in the global analog renaissance, a resurgence in “retro-tech” media from vinyl records to printed books to celluloid film. G+A has supported such key initiatives as the Cannes Film Festival; ongoing marketing surrounding films on “real film” by some of Hollywood’s most-iconic filmmakers at the Academy Awards and making other news; and an array of programs supporting emerging filmmakers.

NBC's GIVE

In 2017, G+A became part of the team behind GIVE, NBC’s top-rated, Emmy Award-winning, daytime, E/I-block, philanthropic-giving, reality show. Hosted by NBC News correspondent and founder of UNICEF's Next Generation Jenna Bush Hager and award-winning actor and philanthropist Blair Underwood (Quantico), GIVE shares the stories of small charities in communities across the country which are making a big impact. Aided by a team of passionate, celebrity ambassadors from film, television, music, sports and business, each week GIVE surprises two non-profits with an on-camera visit and a grant to support their unique vision of transformation for social good. In season one, the charity gifted $1 million to 44 worthy non-profits.

Cougar Town

In 2012, G+A spearheaded PR for the Los Angeles launch event for Cougar Town, when (during its fifth season) the hit comedy moved from CBS to its new home on the TBS network. As part of that promotion a billboard-sized art installation, comprised of 62,000 corks, was unveiled at The Grove. The agency has also promoted such made-for-television films as Lifetime’s The Brittany Murphy Story (Amanda Fuller, Sherilyn Fenn) and The Assault (Makenzie Vega).

Teenage Mutant Ninja Turtles

A long-time fixture in the home entertainment industry, G+A has spearheaded campaigns for hundreds of VOD/DVD/Blu-ray releases, including high-profile feature films; television programming; genre films (horror, cult, etc.); and special interest. In that arena, Greenleaf also helped launch such iconic children’s licenses and pop culture phenomenon as Teenage Mutant Ninja Turtles, Mighty Morphin Power Rangers, Strawberry Shortcake and Care Bears, to name a few.

sports + fitness

G+A has also worked extensively with the re-release of dozens of classic films and television programs, restored for home entertainment platforms, including such high-profile licenses as Route 66, which hadn’t been seen in any format since its original airing, 1960-64. Greenleaf has worked with a broad range of beloved actors—including Jerry Lewis, Dick Van Dyke, Sharon Gless and Tyne Daly (Cagney + Lacey), George Maharis (Route 66) and Hugh O’Brian (Wyatt Earp) among others—introducing a new generation to a variety of iconic entertainment.

Smithsonian Channel

In the documentary realm, G+A has worked on such theatrically released documentaries as Stopping Traffic: The Movement to End Sex Trafficking and helped launch the home entertainment division of the Smithsonian Channel, promoting all programs being released on VOD/DVD/Blu-ray. On behalf of a variety of clients, G+A has promoted docs covering a wide variety of subjects, including nature and its inhabitants; exotic locales and famed architecture; historic events; enduring mysteries and myths; iconic celebrities, music artists, political figures and sports heroes; legendary criminals; scientific endeavors; and more.

Hollywood Insider

For several years, G+A represented industry powerhouse Hollywood Video, a 2,000-store retail chain, supervising corporate PR and launching and overseeing – serving as publisher and editor – a popular, in-store celebrity magazine, The Hollywood Insider (5 million circulation), part of the chain’s “Inside Entertainment” marketing strategy.

The Audience Awards

G+A has also helped promote such innovative, online entertainment initiatives as TheAudienceAwards.com. This video contest platform provides an organic opportunity to cross-promote brands, projects, products, services, causes and the work of emerging filmmakers. Working with top brands like Hilton, Kodak and Fusion, filmmakers produce and submit videos for people’s choice voting, allowing audiences to come together to support outstanding talent. Winners receive a variety of cash awards ranging as high as $50,000 and other in-kind prizes, including opportunities to be presented at prestigious film festivals and to land distribution deals with major networks. Corporations and other organizations gain unique perspectives into consumer tastes, as well as rights to valuable assets.

I am

As part of comprehensive marketing programs, G+A has led broad-based social networking campaigns and Internet-based sweepstakes promotions, overseeing the development and creation of websites, as well as promotions/editorial calendars for Facebook, Twitter, Instagram, Tumblr and more. High-profile campaigns have included CJ Entertainment America’s I AM: SMTOWN Live World Tour in Madison Square Garden, featuring performances by some of K-Pop’s biggest stars.

The Magic Castle

In the live entertainment arena, G+A was brought on board by Hollywood’s Academy of Magical Arts and its private clubhouse, the Magic Castle, in 2012 for PR and marketing services to assist new management with turning around the club’s dated image and to increase sagging membership and hospitality revenues—utilizing the club’s 50th anniversary to launch an ongoing PR and marketing campaign. Campaign highlights in year one included three Today Show features, a front-page Wall Street Journal story, Nightline, Associated Press and People.com, among extensive other coverage.

As a result—in conjunction with an overhaul of amenities and dining, food and beverage service—revenues grew from $5.1 million in 2011 to $16 million in 2016. Membership increased by 30%, with 5,300 members in 48 states and 47 countries. In fact, the exclusive club became so popular once again that associate memberships were temporarily frozen for most of 2015 in order not to over populate the club or result in a decline in service and currently has a lengthy waiting list.

To take a tour of The Magic Castle (written + produced by G+A) click