Greenleaf + Associates (G+A) was formed in 1992 to serve the public relations and marketing needs of the multi-faceted entertainment industry, provide comprehensive strategies for the philanthropic community and to spearhead campaigns which capitalize on their intersection.
Principal Vicki Greenleaf brings extensive experience in promoting and marketing all aspects of the entertainment and consumer packaged goods/services industries, including feature film (specializing in independent releases), television, VOD/DVD/Blu-ray, interactive media, websites, music, toys, publishing, events and live entertainment venues.
And, whether it’s helping to establish a public footprint for your charity, taking your non-profit’s image and presence to the next level or managing the strategies and intricate relationships of corporate sponsorship and cause marketing, G+A brings unique insight and capabilities to the initiative.
Agency expertise includes traditional and social media relations; product launch/promotion; strategic corporate/brand positioning; cause marketing; marketing/sponsorship development; conceptualization and production of packaging and collateral marketing materials; crisis management; copywriting; custom publishing; and event planning.
G+A has represented a wide range of clients – spearheading campaigns to mainstream, multi-cultural and demographically targeted media – including Eastman Kodak Company, McDonald’s, Royal Caribbean, General Motors Corporation, United Auto Workers International Union (UAW), Hollywood Video (a 2,000-store retail chain), DreamWorks, Warner Bros., Universal, Artisan (now Lionsgate), Origo Financial Services, Zen Moose Capital, FOX Television, Hallmark Entertainment, Showtime Networks, Smithsonian Networks, CJ Entertainment America, Saban Entertainment (now ABC Family), Columbia-TriStar (now part of Sony Entertainment), PorchLight Entertainment, EMI Music, MCA Nashville, McGraw-Hill Publishing, Laugh Factory, Academy of Magical Arts/The Magic Castle, Make-A-Wish Foundation of America, YMCA, National Eating Disorders Association, Cesar Chavez Foundation, National Coalition for Maternal Mental Health, United Nation’s Global Alliance for Improved Nutrition, Easterseals Southern California, Los Angeles Regional Food Bank, Los Angeles Trust for Children’s Health, Access Books, Music Mends Minds, Walton Family/Zoma Foundation, Crayon Collection and Entertainment AIDS Alliance, among numerous others.
G+A believes that bigger is not necessarily better. Potential clients may have a tendency to gravitate towards larger agencies in the belief they will receive more senior strategic counseling. Instead, after the initial pitch, what they get are junior people, huge invoices … and a sense of betrayal.
Our philosophy is that our clients will relish a boutique agency where the principal and other senior associates are directly involved in the account, fees are reasonable and success is measured by results. Our associates are seasoned, independent professionals who share our vision. Each one brings a unique background to the mix.
Consequently, we can provide teams uniquely assembled to complement your account’s specific needs – on either an ongoing or project basis – offering a breadth of experience rather than just focusing on a specific, rote discipline. This multi-faceted, vertically integrated approach to public relations and marketing allows companies to maximize synergies, as well as simultaneously and cost-effectively focus on a variety of inter-related agendas.