Vicki Greenleaf, who has more than 25 years of experience in promoting the entertainment and consumer goods industries, formed Greenleaf + Associates, Inc., in 1992.
Prior to hanging her own shingle, Greenleaf spent five years as vice president, corporate communications and public relations for LIVE Entertainment Inc. (NYSE:LVE). In that capacity, she participated in all marketing plans from the start of photography, through theatrical, home video and pay TV releases for such titles as Terminator 2: Judgment Day, Total Recall, Reservoir Dogs, Basic Instinct, Air America, L.A. Story and The Doors.
Greenleaf also oversaw all PR activities for releases by the home video division, which held a top-five market share and – primarily due to sales from its children's label, Family Home Entertainment – was second only to Disney in the sellthrough video marketplace.
Greenleaf assisted in taking the privately held company public in 1987-88 and generated widespread coverage in leading business and financial media. She directed a successful image-restructuring campaign as the company reversed its losses, during which the stock more than doubled in a year’s time (from $11 to $25). Greenleaf later directed the crisis management campaign for the company in the wake of the widely publicized murder of Chairman & CEO Jose Menendez.
Prior to joining LIVE, Greenleaf served as national publicity director for New Century/Vista Film Corp., as a senior publicist for Twentieth Century Fox Film Corp., director of publicity for Media Home Entertainment and a staff publicist for Ken Kragen.
As a journalist and author, 1981-88, Greenleaf – primarily covering music, entertainment and women’s issues – has written for more than 30 national and international publications and has penned one book. She has written for Playboy, Playgirl (contributing editor), Interview, US Weekly, Rolling Stone's Record (contributing editor), USA Today (helping to launch the then-fledging publication), Philadelphia Inquirer (reviewer and stringer), Chicago Sun-Times, Dallas Morning News, Detroit Free Press, Detroit News, Houston Post, and Rocky Mountain News, to name a few.
Greenleaf holds a B.A. in journalism (1981) from Shippensburg University in Pennsylvania, from which she received an “Outstanding Alumnus” award from the journalism department in 1990 and the “Jesse S. Heiges Distinguished Alumnus” award (the university’s highest honor) in 2004. She is listed in Who's Who of American Women.