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G+A has spearheaded original PR/marketing campaigns for a wide range of clients and projects:

 

Corporate PR/Marketing Services:

  • Corporate Imaging: Image building campaigns for numerous entertainment companies, including LIVE Entertainment, Hollywood Video, Infinity Resources, e-Play, PorchLight Entertainment, Hallmark Home Entertainment and DreamWorks TV Animation, to name a few.
  • Cause Marketing: For such companies as General Motors, United Auto Workers International Union, Make-A-Wish Foundation, National Eating Disorders Association and more.  Also for such consumer products as the DVD Annabelle’s Wish and Cheryl Saban’s book What is Your Self-Worth? A Woman’s Guide to Validation.
  • Event Planning:  G+A has planned launch events and press conferences for McDonald’s, Clear Channel Radio, Make-A-Wish Foundation, National Eating Disorders Association, Entertainment AIDS Alliance, Women In Film and Women’s Image Network. Also consumer DVD launch parties for The Last Emperor, The Doors, Hallmark’s Crayola line; Annabelle’s Wish and Teenage Mutant Ninja Turtles.  Also the computer game Police Quest SWAT.
  • Copywriting/Design: G+A has spearheaded copywriting and design for DVD packaging, in-store magazines, annual reports, brochures, book jackets, Web sites, advertising, posters and more.

PR/Marketing Campaigns for Consumer Product:

  • Mainstream:  Blockbuster films like Terminator 2: Judgment Day, Aliens, Steel Magnolias, Basic Instinct, The Doors, Total Recall, Air America, Jumpin’ Jack Flash and L.A. Story.
  • Independent:  Films requiring special handling, such as Stephanie Daley, Shotgun Stories, Reservoir Dogs, Apartment Zero, Outsourced, A Viking Saga: Son of Thor, Beowulf & Grendel, Old Boy, Tale of Two Sisters, Tetsuo, To Kill a King, Side Effects, Music Box, Rambling Rose, Light Sleeper, 9 Songs and Anatomy of Hell.
  • Foreign:  Films marketed simultaneously to the English- and Spanish-speaking markets, such as a/k/a Tommy Chong, The Other Conquest, Japón and Jamón Jamón.  Also corporate announcements such as the Women In Film/General Motors Emerging Latina Filmmakers Grant.  G+A has also worked extensively with Asian- and French-language titles.
  • Classic: Programming being released on DVD, including Route 66, Daniel Boone, Suspense Theatre, Bozo the Clown, The Real McCoys, Dangerous Assignment, The Edgar Wallace Collection, Hopalong Cassidy, Jim Bowie, Sergeant Preston and Spike Jones: The Legend, to name a few.
  • Children’s: Spearheaded PR for the DVD launches of the mega hit series Teenage Mutant Ninja Turtles and Mighty Morphin Power Rangers.  Also LeapFrog, Animalia, 64 Zoo Lane, Strawberry Shortcake, Transformers, Care Bears, Babar, Wheels on the Bus and Christmas Classics (the original DVD releases of such beloved holiday tales as Rudolph the Red-Nosed Reindeer and Frosty the Snowman), among many more.
  • Educational Titles: Animalia: The Land Where Literacy Lives, an educational media package (simultaneously with the launch of PorchLightLearning.com), the Little Playdates and Travel With Kids series and multiple titles from Smithsonian Networks, National Geographic, Nova and Scholastic.
  • Documentaries: Bush’s Brain, Madonna’s Truth or Dare, a/k/a Tommy Chong, The Legend of the Crystal Skulls, Burning Man: Beyond the Black Rock, Darkon, The Vampire Princess, Remembering Vietnam: The Wall at 25, Day of the Kamikaze, America’s Greatest Monuments, Hoover Street Revival, David Beckham: Life of an Icon and Arakimentari, among others.
  • Television on DVD:  NatureTech, Critter Quest!, Stories From the Vaults, Three Sheets, Wall Street Warriors, Pressure Cook and Start-Up Junkies.
  • Religious:  Adventures From the Book of Virtues, Little Leaders, etc.
  • Horror/Science Fiction: Titles ranging from the original releases of Attack of the Killer Tomatoes and The Texas Chainsaw Massacre to more recent titles such as Planet of Dinosaurs (20th anniversary), Dark Corners, Heartstopper, Hollywood Chainsaw Hookers, Mammoth, Morella’s Blood Vision, Savage Planet and more.
  • Special Interest: Titles such as Tales of the Unexplained, George Barris: Cruising Back to the ’50s, Sportsmen on Film, Rona Barrett: Nothing but the Truth, Everyone Can Exercise! (for the physically challenged), the Trevor Romain series (self-help for kids), PGA Golf Instructional series, All Pro Sports Football series, Ultimate Classic Wrestling Presents, Wrestling Underground and Bodine’s Best, to name a few.
  • Music: Albums/CDs from Lionel Richie, Al Jarreau, Kim Carnes, Kenny Rogers, Lindsey Buckingham, Dottie West, Richie Marley Booker, Buck Howdy. The DVDs Respect Yourself: The Stax Records Story, Stax Volt Revue: Live in Norway 1967 and Up and Above.  Also the computer game Movie Karaoke.
  • Books: What is Your Self-Worth? A Woman’s Guide to Validation (Hay House), Eleanor Ellatony Ellencake and Me (Gingham Dog/McGraw-Hill) and The Jungle of Utt (MGT Publishing), among others.


 
 
 
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