Greenleaf + Associates was formed in 1992 to serve both the traditional public relations and marketing needs of the multi-faceted entertainment and consumer packaged goods industries, as well as the needs of those companies positioned to capitalize on the burgeoning opportunities in the interactive multi-media industry.
Expertise includes media relations, product promotion, brand and cause marketing, strategic corporate positioning, financial and investor relations, crisis management, copywriting, publishing and design supervision.
Principal Vicki Greenleaf brings extensive experience in promoting and marketing all aspects of the entertainment and consumer packaged goods industry, including feature film, DVD, television, interactive media, Internet, music, toys, fast food, licensing, publishing, corporate communications and investor relations.
Additionally, Greenleaf has an extensive background in brand and cause marketing and played a leading role in managing the United Auto Workers, International Union and the General Motors Corporation’s national sponsorship of the Make-A-Wish Foundation of America (one of the largest in the foundation’s history). The UAW-GM/Make-A-Wish initiative has helped to grant 10,000 wishes to date for children with life-threatening medical conditions.
Other G+A clients have included Hallmark, McDonald’s, Hollywood Video, Disney, DreamWorks, PorchLight Entertainment, Warner Bros., Universal, Artisan, FOX Television, Showtime Networks, Infinity Resources, Saban Entertainment (now ABC Family), EMI Music, MCA Nashville and McGraw-Hill Publishing, among numerous others.
In 1998 – merging Greenleaf’s broad-based journalistic expertise with her extensive marketing background – G+A launched a contract publishing division. The company developed and produced for more than two years – overseeing editorial, design, production and distribution – the Hollywood Insider (circulation 2.1 million), a national magazine for Hollywood Video, the nation’s second largest home video retail chain, distributed in nearly 2,000 stores across the country. G+A also published internal communications and newsletters for such companies as General Motors, UAW-GM, EMI Music Distribution and Hollywood Video.